This web page provides a quick overview of my work and career. View a more complete portfolio at 744 Creative, and much more of my publishing work at 12E Design. You can also find me on LinkedIn and Twitter, as well as at my blog Getting Graphic.
I have been an art director and graphic designer for over twenty-five years—with the first half of that time spent largely in publishing. I’ve been self-employed for the past fifteen years working with a wide range of small businesses, corporations, nonprofits, and individuals to help shape their message and presentation through promotional materials, websites, identities and logos. I am now interested in exploring a full-time position suitable to my skills.
As you see from my resume (below), I have managed a large design staff, created presentations and lead meetings as an Art Director, and recently taught a college course in Web Design. However, I will always consider myself foremost a hands-on problem-solving graphic designer.
January 2010–Current: Owner 744 Creative, Westchester, NY
Launched 744 Creative, a Design + Marketing Firm. Continue to do identity and design work for medium and small business and non-profits. Portfolio can be found at 744Creative.com
February 2009–Current: Creator / Owner RivertownsGuide.com, Westchester, NY
Launched / designed a local area resource website for the Southern Rivertowns of Westchester. Along with a partner, we design and manage daily updates. Website can be found at RivertownsGuide.com
1997–Current: Freelance Graphic Designer, Westchester, NY
Working in the publishing industry (12eDesign.com), as well as designing for print and web for a variety of clients. Created websites for businesses, organizations, and individuals. My involvement in any web-related project begins as a designer. In almost all cases I will have created the necessary graphics, logo, etc… I do work on every aspect myself from the creation of every individual page of a site to the uploading, fine-tuning, and–in some cases–long-term maintenance.
February 2011–May 2011: Adjunct Professor at Purchase College
Course: “Design For the Web” Exploring design as it pertains to interactive media. Students study design, strategy, user experience and technologies in the context of contemporary online media. As well as learning the processes of design for websites, information architectures, interfaces, navigation systems, and typographic and image strategies for interactive media. Ability to plan, build and launch websites built in Dreamweaver and WordPress / Understand and respond to the unique design challenges of the web / Demonstrate conceptualizing and problem-solving ability through each project / Comprehend relevant vocabulary and concepts / Ability to evaluate and critique web design.
1992–1997: Art Director, John Wiley & Sons, Hoboken, NJ
John Wiley & Sons, a large Trade, Professional, and Educational publisher. Responsible for over 400 titles annually with a staff of eleven. Interfaced with all departments (editorial, marketing, sales) to strategize and conceptualize packaging for books of General Interest, Business, Computer/Tech, and Professional (management, technology, food, etc.). Personally responsible for the design of 35-40 covers annually, plus art direction of in-house staff and assigning covers to freelance designers.
1988–1992: Senior Designer promoted to Art Director, Paragon House, NY
As senior designer, and then Art Director, responsible for the packaging of approximately 60-70 titles per year. Participated in the running of art/marketing/sales meetings.
1987–1988: Senior Designer, Renaissance Design Studio, Silver Spring, Maryland
General design work and responsibilities. Print design and presentations for local business and individual professionals.
1985–1987: Balmar, Washington, D.C. area
Design and Art direction for the in-house art department of a large Washington, DC-area printing chain. General print work from business card & stationary design to brochures, signage, corporate and government presentations, and a full range of marketing materials.
1981–1985: GP Putnam’s Sons, NYC
Hired as a full-time entry-level designer at the conclusion of a 6-month internship. Worked on all aspect of book design with a focus on covers.
Select Freelance Client List
Publishing: Random House, St. Martins, McGraw-Hill, John Wiley & Sons, Publishers Group West, Bloomberg Press, Bloomsbury, Rockport, USTA Magazine, The College Board
Print Design: Double-O Films, RiverArts, 12MilesNorth, Common Ground
Website Design: Author/historians Harold Holzer and Philip Kunhardt
Restaurant, Taiim Falafel Shack
Doula/Birthing Partner: mindfulbirthny.com
Artist Sites: cabotcarving.com and martinholiday.com
Music Conservatory: musicconservatory.org
Blog & Website: divamama.com & shiraadler.com
Links to my Sites/Portfolios
School of Visual Arts, 1977 – 1980
References available upon request